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Product Designer

I help you discover where you're losing users and ROI

I help you discover where you're losing your users and ROI to design a better way forward

to design a better way forward

ARTIST NAME

Track Title

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ARTIST NAME

Track Title

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I Help Your Business

finds where users drop off,
where teams lose time, and
what deserves to be improved first.

Download Resume

Star Borhani

Introduction

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About Me

IrecentlygraduatedwithaMasterofDigitalDesign(InteractionDesign)fromAmsterdamUniversityofAppliedSciences.

Ihave3+yearsofproductdesignexperienceacrossinsuranceandtelehealthinIran,plusvolunteerUXexperienceinblue-collarrecruitmentintheNetherlands.Iknowhowtocollaborateacrossteams,worktowardKPIs,andbalancebusinessgoalswithuserneeds.

Proven Skills & Experience

Case 01

Data-driven design for measurable impacts

How My Design Intervention Reduced Friction in The User Journey

Patients struggled to choose a doctor with confidence, leading to repeated comparisons and drop-off before booking.

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How My Design Intervention Reduced Friction in The User Journey

Patients struggled to choose a doctor with confidence, leading to repeated comparisons and drop-off before booking.

Read Case Study

Case 02

Simplifying complex workflows through data hierarchy & interaction design

How I Tackled Insurance Complexity for Supporting the Daily Workflow

I designed the admin panel to make complex insurance workflows easier and faster for insurance agents, while reducing dependency on the central insurance authority.

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How I Tackled Insurance Complexity for Supporting the Daily Workflow

Patients struggled to choose a doctor with confidence, leading to repeated comparisons and drop-off before booking.

Read Case Study

Case 03

Blending Data and Storytelling in Landing Page Design

I Brought UX Thinking into Marketing Landing Pages That Converted

Patients struggled to choose a doctor with confidence, leading to repeated comparisons and drop-off before booking.

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I Brought UX Thinking into Marketing Landing Pages That Converted

Patients struggled to choose a doctor with confidence, leading to repeated comparisons and drop-off before booking.

Read Case Study

MadeinIran,UpgradedinTheNetherlands

Scroll to See Sterre at Work (Yes, Mostly Meetings)

Scroll to See Sterre at Work
(Yes, Mostly Meetings)

What the Case Studies Don’t Show

They Think I’m Nice to Work With

They Think
I’m Nice to Work With

She has the power to shift perspectives on complex topics and ensures that every concept is backed by extensive evidence.

Marcus Graf

Lab Manager at HvA

I foresee a bright future for her as a designer with significant contributions to the field of product design on a global scale.

Iman Tahamtan

Lecturer, Uni. of Tennessee

Her exceptional problem-solving skills, attention to detail, hardworking nature, consistent availability when needed, and creative mindset were all pivotal to the success of our project.

Kourosh Gharehdaghi

Product Manager at Recruit Robin

The quality is insane. Clean structure, smooth animations, and super easy to customize. It feels like a premium product from start to finish.

Ehsan Tahmasebian

Product Manager at KeepaPlus

Star's approach to product design is marked by a rare blend of creativity, precision, and a deep understanding of user needs.

Esmaeil Ghafarnia

Group CTO, Advisor to CEO

Setareh was always a source of inspiration for me. She pays attention to the quality of her work, likes to provide the best results, pays great attention to the details, and thinks ahead of the logical trajectory of her projects.

H. Khodabandeh

Project Manager at NexuRing

Her exceptional problem-solving skills, attention to detail, hardworking nature, consistent availability when needed, and creative mindset were all pivotal to the success of our project.

Parastoo Khooshan

Head of Product Owner

Setareh's natural ability to analyze problems deeply and focus on the "why" behind every design decision reflects her thoughtful approach to the discipline.

Mehrdad Rezaei

Strategic Product Designer

What I’ve learned along the way

From My Design Journey

Apparently,
I’m Nice to Work With

How I used this technique to bring a human touch to my designs

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How I used this technique to bring a human touch to my designs

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Things I wish I'd known when I started as a product designer

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Things I wish I'd known when I started as a product designer

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The best design handoff starts before the design is finished

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The best design handoff starts before the design is finished

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More details about me are in here

Here Is My Resume

Download My Resume

Setareh (Sterre) Borhani

Product Designer

Experienced in product discovery, user research, and framing complex design challenges through behavioral insights and cross-functional collaboration before translating them into intuitive digital experiences.

Setareh (Sterre) Borhani

Product Designer

In Case You Were Wondering…

How Can I Help You?

I like digging into user journeys, finding clues in data or conversations with different teams, and connecting the dots to understand what’s really going wrong. Then I explore solutions with the team, considering what works for users, the business, and the resources we have. And yes, you can count on me for end-to-end design too :)

How Can I Help You?

What Kind of Workplace Am I Looking For?

I like collaborative workplaces where I can work with people from different teams, keep learning, and have room to bring my own ideas. I value places that respect creativity and people’s well-being, where the work has a purpose and people’s efforts are appreciated.

What Kind of Workplace Am I Looking For?

What Can I Design?

Make smarter decisions with actionable insights. We analyze key metrics to help you refine strategies and improve performance.

What Can I Design?

Make smarter decisions with actionable insights. We analyze key metrics to help you refine strategies and improve performance.

What Can I Design?

Make smarter decisions with actionable insights. We analyze key metrics to help you refine strategies and improve performance.

What Am I Like to Work With?

I love conversations, asking questions, and hearing different perspectives. I’m curious and detail-oriented, and I enjoy sharing ideas, getting feedback, and figuring things out together.

What Am I Like to Work With?

I love conversations, asking questions, and hearing different perspectives. I’m curious and detail-oriented, and I enjoy sharing ideas, getting feedback, and figuring things out together.

What Am I Like to Work With?

I love conversations, asking questions, and hearing different perspectives. I’m curious and detail-oriented, and I enjoy sharing ideas, getting feedback, and figuring things out together.